Thursday, April 30, 2009

We've all heard the stories about how the iphone has transformed mobile internet - Admob data shows that 18% of their ad requests are from iphone and ipod touches - and that smartphones as a whole now account for around a third of all ad requests on their network.
New data from ComScore gives some scale to this - their latest report suggests that over 22 million people in the US access mobile internet every day - and that 63 million do so at least once each month. The most surprising thing about this data is that it excludes social media, which I believe is a big driver of mobile - so tons more growth to come.
Excited that ABC has done a deal with Hulu so now I can watch all my favourite programmes.... Lost, Greys Anatomy, Private Practice.
The deal brings full-length shows from ABC and Disney cable channels to Hulu, which has built itself into a top video portal in the past year by distributing shows from NBC, Fox and 150 other content partners.
The deal is a sign that online TV and Hulu are becoming part of the mainstream. More people in the U.S. are watching video online than recorded on DVRs, according to Nielsen's most recent "Three Screen" report. Media buyer Magna Global estimates that online-video ad spending will grow to $699 million in 2009 from $530 million in 2008.
Hulu was the No. 2 online video distributor, after YouTube, in March, with 348 million total video streams, according to Nielsen Video Census. ComScore puts Hulu at No. 3 behind YouTube and MySpace Video, with 380 million total streams.