Monday, May 4, 2009

A massive ethnographic study by the Council on Research Excellence released in March found that more than 99% of time people in the U.S. spend with video still comes the old-fashioned way -- on the tube -- and only 0.5% takes place online. A recent study by Advertising Research Foundation Chief Research Officer Joel Rubinson of more than 300 studies on TV effectiveness found that despite the rise of DVRs and other forms of commercial avoidance, there has been no erosion in return on investment from TV ads.

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