For Wimbledon 2009 IBM developed a mobile app for the T-Mobile G1 phone that featured location-aware visualisation technology combined with augmented reality which acted as a real time guide and interactive map of the tournament. Users were able to view the tennis courts and grounds through their camera phone and the app would identify court number and display details about the current and subsequent matches.
They also created a twitter app (downloadable at www.wimbledon.org/ibm) that enabled fans to recieve tweets from players, commentators and a team of IBM scouts at Wimbledon. The scouts gave first hand accounts about queues, seat availability, travel information and live match updates.
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