Cool Alert! Microsoft is currently in beta with Microsoft Tags which they are touting as being the catalyst to transform physical media (print ads, billboards, packaging, instore media) into live links for accessing information and entertainment online. Connect POS to the online world by 'snapping' a tag with the camera of a web-enabled phone.
5 potential ways tags could be used:
a) deliver product information in the retail aisle
b) send offers and information to people driving by
c) tie promotional content to in-store purchase
d) test the effectiveness of advertising
e) real time interaction with shoppers eg. send shoppers on a retail 'scavenger hunt'
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